Shake Shack in Full Swing

As earlier covered, Shake Shack of New York landed in Japan in November with its first shop at Tokyo's fashionable town of Aoyama and is now going in full swing. We will peep in the shop and see how full they are swinging.

Shake Shack is a US gourmet burger house that has 78 shops in 9 countries over the world and has an exclusive contract in Japan with SAZABY LEAGUE, Ltd. that plans to open altogether 10 Shake Shacks in Japan by 2020, the year of the Tokyo Olympics.

Shake Shack has nominated in 2014 the Best Burger in the South Beach Wine & Food Festival and selected the "Most Popular Restaurant in New York" by Zagat NYC. The New York Times handpicked it one of the "17 Most Influential Burgers in History". Shake Shack is recognized today New York's best burger.

Now, why the best? The Japanese are one of the fussiest when it comes to food. They now associate Shake Shack's burger with Starbucks and say "Starbuck in the Burger World". The prices are right, too. A 100% Angus beef burger for 680 yen ($5.52) is reasonable enough; so is a small bag of French fries for 280 yen ($2.27).

So, this desk took a day off and gave Shake Shack a try.

First, "Shack Burger", naturally. Regular gourmet burgers leave that meaty touch on your tongue to play up quality, but Shack Burger was nice and soft at the very first bite - and tenderly juicy. So tender that the tongue alone could break open the meat. As you chew further on, the meat lets out tasty juice full and rich.

Another charm of Shake Shack burger seems to be in the thickness of the buns - delicately thinner than ordinary buns "not to stand in the way" of the burger's taste reaching your taste buds.

Well, there it is. Tokyo has definitely found one more eating charms.