"Kawaii" Japanese Cosmetics from Japan to the World

By September 29, 2015 at 11:23 am

Japanese "Kawaii" makeup skills and technique as well as make up cosmetics are getting really popular and famous from all over the world. Kawaii is a Japanese word which is meaning "pretty and cute". A delicate color schemes and characteristics of Japanese makeup technique to make your eyes look a lot bigger than your original eyes are good examples of the "Kawaii" make-ups.

Six Japanese companies have decided to collaborate to create a "Kawaii" makeup cosmetic sets to sell and export to foreign countries from the next month.

The annual event of Tokyo girls collection were held in Shibuya, Tokyo on Sunday 27th on September. Many popular models showed up with the latest fashion and attracted many visitors mainly from young woman and some even from abroad. This event is said to be the source of the epidemic of the year. One of the attentions for this year was the makeup to exaggerate the prettiness that every woman posses.

Japanese makeups tend to make eyes look bigger than without makeup. This is getting more and more famous especially from Asian countries as Asian woman have similar face features.

There are many foreigners and tourist who buy a huge amount of Japanese cosmetics to go back home as cosmetics have been added to items of duty-free. Last year, Japan has exported 152.3 billion yen of cosmetics. This is almost twice of the figure of 83.7 billion yen back in 10 years ago.

There were even boosts such as places where visitors can experience the Japanese make ups. A girl from Thailand who visited Tokyo girls collection has spoken to the reporter, " I like Japanese makeup because it is natural and pretty".

Makoto Yuasa, a person working for the Japanese "Kawaii" cosmetic products team said, "The Japanese makeup is the admire for Asian girls. We want to spread the goodness and quality to the whole world". 

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