Tokyo Disneyland Ups Admission 2 Years in a Row
Personally, I think nothing of Disneyland here in Tokyo or back home, but lots of people must do, as Tokyo Disney Resort just raised admissions to their parks and still expect just as many will return. I'm Nathan Shiga here to tell you about TDS and their assured style of marketing.
Tokyo Disney Resort (TDS) announced February 8 that the admissions to Oriental Land, Tokyo Disneyland and Tokyo DisneySea will be raised with effect from April 1. More power to them really, quite an assured way of marketing while all other outfits keep low profiles.
Apart from a momentary raise due to the consumption tax, this means two consecutive years they are raising the admissions riding, as it seems, on a forward wind blowing in the theme part sector. TDS intends to invest the funds so acquired in further expansion.
This time they are raising Passports, 13 of 15 kinds, 500 yen up to 7400 yen for adults (>18 years), 400 yen up to 6400 yen for youngsters (12-17), and 300 yen up to 4800 yen for children (4-11). The tickets for groups and annual admission are also raised. In the last two years from consumption tax to this day it's a substantial raise n admission of 1200 solid yen.
A 3-year-in-a-row raise in admission should hurt but TDS figure otherwise. They "have kept the raise in admission within the permissible range". Well, what can we say.
As a matter of fact, they are somewhat correct in their assumption. TDS anticipate visitors for the March term 2016, right after admission will have been raised by 500 yen, to be 3040 or 3% less than the previous term. They account this 3% drop for a reaction to successive increases in the number of visitors due to the 30th year events and extensive attractions launched.
This theme part fever knows no bounds, so it seems. It's a new era of theme park business dawning. People don't mind paying over 7000 yen for a day of .....what?
