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Business and Japan

Panasonic Launched Rio Olympic Special Website with Neymar

By August 20, 2015 at 8:30 pm

Japanese electronics giant Panasonic announced the inauguration of special website for Rio de Janeiro Olympic Games promoting Neymar da Silva Junior - with whom the company has a contract as global ambassador. The website, which operates in three languages Japanese, English and Portuguese, exhibits images of Neymar speaking about the Olympics, and offers many kinds of campaigns related to Rio's Games. Also, an online campaign "Find your Dream", where users go on a treasure hunt in Rio de Janeiro, is set to start in October.

Panasonic also signed an official partner arrangement with Sugarloaf Mountain, the popular Brazilian sightseeing spot. The firm is planning to deliver projectors, TVs and large LED projection systems as permanetly-installed devices.

Furthermore, Panasonic signs sponsorship deal with Brazilian athletes such as Felipe Franca, a swimmer and Juliana Silva, a beach volleyball player and more. And, Maurício Lima, two times Brazilian volleyball gold medalist, is set to serve as Panasonic's ambassador of Olympic activities. 

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